About Futuristic Apps

The way people communicate and acquire their daily news has changed drastically over the last fifteen years. Google, Twitter and Facebook now provide more news than traditional outlets to mobile users. Recently, Facebook addressed the popularity of fake news with their trending list now consisting of topics being covered by multiple publishers. The current actions of Google and Facebook against fake news, has been reported as a work in progress.


Go Mobile Friendly

With the dramatic increase in use of mobile devices by Gen Y and Gen Z, mobile phone companies are now worth many billions of dollars, while the once mighty broadsheet newspapers are almost dead in Australia.

Massive job losses ensued as Fairfax Media announced in 2012 they will be moving to an online subscription service. Rather than printing a daily broadsheet in both Sydney and Melbourne, over time, Fairfax Digital is expected to become the new preferred medium.

Fairfax Media stated that The Sydney Morning Herald and The Age will stay in print for the foreseeable future. As we all know, advertising revenue and daily sales will ultimately determine for how long. What of the century old, loyal readership? Well, many traditionalists became outraged as their favourite daily newspaper shrank in size and became a tabloid. We should also be aware that the loyalty of Fairfax Media to its readers becomes non existent when calculating profits to shareholders.


Change or Die

If a 100 year old, billion dollar business, such as Fairfax Media is forced to move with the times or find their profits in serious decline, what will a small local business have to do?



Futuristic Apps Pty Ltd - Fairfax Media kills off their "broadsheet" publications in order to stay profitable.

Concentrate on YOUR Business

Futuristic Apps has the expertise to guide you through these changing times and to ensure that your business remains profitable.

It's our business to stay up-to-date with the changes in technology that affect you and your business. By utilising the resources of Futuristic Apps you are able to concentrate on the business of doing business, rather than trying to be an IT, tech and social media expert as well.

Contact Futuristic Apps today to discuss a tailored, mobile friendly solution for your business.


About Futuristic Apps

Fairfax Media Going Digital

Fairfax Media has announced it will slash 1,900 jobs, shut its main printing plants, and take its two iconic mastheads - The Sydney Morning Herald and The Age - tabloid in preparation for a “digital-only” future.

Under a new “digital-first model”, newsrooms at the country’s oldest media business will converge across digital, print and mobile platforms. But digital content will be partially locked behind a paywall from next year. In a further bid to cut costs, the publisher will direct mastheads in different cities to share more editorial content, and is widely expected to go ahead with long-running plans to combine the Canberra bureaus for The Sydney Morning Herald and The Age.

In its note to the ASX, Fairfax said the changes were designed to prepare the company for a newspaper-free future by providing “flexibility to move the business to a digital-only model if that is what is required”. To assist with the transition, the company will close its Chullora and Tullamarine printing plants in June 2014, and shift printing to the Fairfax network, formerly Rural Press printers. Chullora employs more than 200 staff, Tullamarine about 100. The Sydney Morning Herald and The Age will move to tabloid format from next March, Fairfax said in the statement.


The Conversation ... 18th June 2012

Does Size Matter?

After 159 and 172 years respectively, the broadsheet tradition has ended for the weekday editions of The Age and Sydney Morning Herald (SMH). Today, both these Fairfax Media mastheads became tabloid-sized newspapers for the first time. The question is: does size matter in terms of editorial content? Will we, as readers, see a change in the content and selection of stories in these smaller Fairfax newspapers?

But media scholars are divided on the question of whether newspaper size influences content, and in turn, the role of the press in strengthening democratic accountability.

Some, such as British academic Bob Franklin, associate tabloid newspapers with down market stories – with an emphasis on crime, celebrity gossip and sport reporting – to attract a wide audience and to sell more advertising. While this approach satisfies readers as consumers it might fail to address the needs of readers as citizens.


The Conversation ... 4th March 2013

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