Did YOU Know ...
Since 21st April, 2015, Google ranks a responsive website and mobile friendly sites higher in their Search Engine Result Pages (SERPs). In fact, on their developer pages, Google recommends that your website is built with responsive technology.
Take the Test
To see if you have a mobile friendly website, Google has created a Mobile-Friendliness tool. Courtesy of Google, you will receive a yes or no answer for your web page.
With this tool, each page is evaluated individually and Google has emphasised that the mobile friendly test results are binary. Put simply, this means that you have a responsive website and it's mobile friendly or it's not. Sorry to inform you but there is no other outcome. Your site can't be 58% or 81% mobile friendly.
Over the last few years, many businesses went to the additional expense of creating a separate mobile friendly site. An additional site means that your desktop site must load first and then include a redirect to your mobile site. Did you know that Google doesn't like redirects and will rank your site lower.
Make it Mobile Friendly
A single responsive website, that's mobile friendly is preferred by Google. It also makes it easier for your customers to both share and link to your content through just one URL.
With mobile traffic growing at such an astonishing rate, we need to be aware of the developing trends. Not so long ago, a Google Mobile Movement Study found that “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours”. This statistic alone tells us what we need. A responsive website that will rank highly on a mobile search.
'Mobile-Friendly' Sites Rank Higher
More than half of Australia's biggest companies will disappear from Google on mobile devices as the US technology giant changes the way it ranks searches.
From Wednesday, Google will prioritise companies that have "mobile-friendly" websites when people use the search engine on their smartphones or tablet computers.
Google says businesses with desktop-only sites will still appear in searches but they will be ranked lower then those tailored for mobile use.
"As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns," the company wrote in a blog post.
However, digital strategist Ewan Watt, of roi.com.au, said the changes would disadvantage most Australian companies, considering 66 per cent of the nation's websites weren't optimised for mobile devices.
Sydney Morning Herald ... 21st April 2015