The Future Is Here
The future is here ... we know the history ... in 2007 Apple launched their first iPhone. Not only did the term smartphone became mainstream but the actual phone did as well. It was the first commercial smartphone where you were able to use your finger as the main means of interaction. Ten years earlier, if you wanted to communicate with your smartphone, you needed a stylus, keyboard or keypad.
Fast forward to 2017 ... in some countries there are now more smartphones than there are desktop and laptop computers. The ownership of mobile devices is breaking all kinds of records when compared to the early growth in PC ownership in the 1990's. Right now, we have an entire generation that will never own a desktop computer. The need for mobile technology is a must for the average person's lifestyle.
More on Mobile
Recently, Google announced that the majority of searches are now carried out on mobile devices. So what does that mean for your business?
I Need to Know NOW!
We are in the age of instant gratification. Consumers want their product now, or their questions answered immediately. If your website is not mobile friendly, your business will suffer. The majority of your potential customers will simply leave your website and search for another business where their site is mobile friendly.
The consumers of today will rarely give a business a second chance to meet their needs. It's with good reason that this quote is still relevant right now ... "You only get one chance to make a first impression".
Ask yourself ... "What has my website done today to improve the experience of my customer?"
Micro - Moments
Micro-moments occur when people reflexively turn to a device ... increasingly a smartphone ... to act on a need to learn, do, discover, watch, or buy something.
Australians expect a seamless experience when they use their mobile devices to conduct searches or make purchases. It's imperative marketers be there, be useful, and be quick to successfully meet consumers in these crucial micro-moments.
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments, and they’re the new battleground for brands.
Mobile has forever changed the way we live, and its forever changed what we expect of brands. It has fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.